How companies use positioning to build websites

These days, Yizhen is reading the book "Positioning". Although the examples in the book are all large companies and large groups, they are also applicable to our small and medium-sized enterprises. Our country is at a crucial crossroads. Cheap products have made our country great, but rising labor costs, environmental pollution, income inequality and the need for innovation mean we shouldn't be. In this way, it should be better to carry out product marketing, and to carry out product marketing, the first thing is to do a good job in product positioning.

 

 

        In the process of our cooperation with many small and medium-sized enterprises in website construction, we need to create image advertising pictures, and some advertising words need to be defined on the advertising pictures. Many of the advertising words given by many companies are the biggest, the best, or more general. The words "" indicate that these small and medium-sized enterprises have not yet realized the importance of positioning and have not considered it from the perspective of positioning. It is indeed a pity that we did not make good use of the large position of image advertising, and were not good at considering from the consumer's perspective and refining information that can be easily received and disseminated by consumers. For example, there are many home textile companies in Wenzhou, such as Nanfang Bedding, Mercury Home Textiles, Shengyu Home Textiles, Boyang Home Textiles, etc. Among so many home textile companies, how to have a clear positioning that consumers can remember is very important to the survival of the company. is important. For example, the "Wedding Bedding Expert" created by Southern Bedding is an example of good use of positioning marketing rules. "Wedding Bedding Expert" has a clear positioning, is good at considering from the consumer's perspective, and refines concepts that are easily accepted by consumers and disseminated information. This is a good example. After reading this and thinking about your own company, have you ever considered its positioning?

 

 

        As our small and medium-sized enterprises, how should we combine it with website construction to position ourselves?

 

 

        First of all, small and medium-sized enterprises must consider consumers, which group of consumers you are targeting, and how to use the differences between your products and those of your peers to impress consumers. and extract relevant information. This information, such as advertising words, can be given to a website construction company for design.

 

 

        Secondly, after the positioning is completed, you need to ask the website construction company to design the website style according to this positioning, including the use of website images, etc. This must be included in it. If you have the awareness of positioning, then do not choose template website building products. The website is built.

 

 

        Thirdly, in the process of cooperating with the website construction company, put the above-refined advertising words in the title position or business keywords, so that when your company is searched for on Baidu, your company will be clearly displayed in the search results. Positioning information.

 

 

        Finally, around this positioning, the content on the website should be targeted at the targeted consumer groups. For example, here is a bad example. I have many customers who are shopping malls. They want to have a wholesale price in their own malls. Another price, that is, if you want to target wholesalers, dealers, and end consumers to buy here, I will say that this is wrong. First of all, from the perspective of an experienced and conscientious website construction company, there are One point cannot be passed, such as design style and design function. For wholesalers and dealers, the style may not be the most important consideration, but how to realize the wholesale function more conveniently, such as clothing, different SIZE, and different colors. , how to make it more convenient for them to order is the key consideration, and for directly targeting end consumers. The page's personal style, promotions, etc. are more arbitrary.

 

 

        In general, if small and medium-sized enterprises want to survive better, they must make good use of their positioning and be more professional and focused around this positioning. As a very important carrier, the corporate website must be built during the process of website construction. Very good fit.