Tea online shopping mall construction requirements design pl

Part One Planning Summary

1. Positioning

Company positioning: To be a company that helps users with health;

Market positioning: mid-to-high-end, that is, online shopping users aged 28-38;

Product positioning: focusing on well-known brand teas with excellent quality and guaranteed quality;

Operational positioning: mainly independent B2C, supplemented by C2C online stores;

2. Brand planning

Brand core value: Let users drink the right tea;

Brand connotation: health, calmness and fashion;

Brand slogan: If you have enough friends, let them drink more tea!

3. Market focus

1. The first focus: old users who value and facilitate repeat shopping;

2. The second focus: shopping for users who value and facilitate gift giving;

4. Product layout

1. High-quality famous tea (high price and high quality)

2. The brand is famous

5. Demand planning

Core one: ease of use; core two: scalability; core three: security

Point 1: The continuity and scalability of development must be considered, and future interfaces must be reserved, such as interfaces for Web CRM systems, purchase, sales and inventory, logistics and financial systems;

Focus 2: Convenient for old users who are stable and repeat shopping

2.1 You can refer to the idea of Taobao’s purchased product page and add a [Repurchase] button;

Key point three: users who give gifts;

3.1 Consider whether to add a greeting card to the user. The content of the greeting card will be filled in by the user (consult Huang Peng another day);

3.2 How to provide users with a person to whom they want to send gifts (please refer to gmail contact management for this point)

Key point 4: Ability to directly print orders, outbound orders and logistics delivery orders (different branches are acceptable);

Key point 5: Consider the future integration of shopping malls and communities to ensure unified user IDs, points, content, etc.;

Focus 6: Gradually strengthen the statistics, analysis and summary functions of user shopping behavior;

Key point seven: Product classification

Key Point 8: Logistics and Distribution

Key Point 9: Order Management

6. Development rhythm

1. The core process comes first, that is, rough first and then fine;

2. Go to the stage first, then backstage;

3. Place small orders first, then large orders (if you know 200-300 orders, it will be ok if you print the orders and delivery orders yourself);

7. Question thinking:

Question 1: When the industry changes, that is, when the products sold change, how can the program not change much?

Question 2: How to grasp the structure of the website?

Question 3: Design of website database?

Question 4: What are the related settings for logistics areas and prices?

Part 2 Front Desk Requirements

1. Home page

2. Secondary page

1. Product list: refer to the pictures I made.

2. My account: Refer to my "My Tea Buying Network" picture and the URL provided above.

3. Product reviews:

3.1 You can participate in the "Most Popular Book Reviews".

3.2 Product reviews can be sorted by: latest reviews, popular reviews, and average score.

3.3 It can also be arranged by: user level, user points (posting, purchasing).

Third and third-level pages (product details page)

Note: Focus on the product pages of Taobao and Newegg.

1. Purchase button

2. Favorite button

3. Share with friends

4. Comment window

5. Specific product page:

5.1 You can refer to the pictures I made and the URL provided above. Product reviews need to be linked to the corresponding detailed product page.

5.2 The comment and consultation window will pop up a dialog box on the original page.

6. Product review page:

6.1 On the left side of the specific product review page: you can also refer to the reviews in the Paidai resource library;

6.2 Right side: For reference, the brief description of the book needs to be changed to the brief description of the product.

4. Registration process

Note: Consider the differences under different registration entrances, such as the differences between malls and communities;

1. Fill in the fields when registering: ID, email, password.

2. Posting comments, replies, consultations, and purchases requires registration. After registration, the page will jump back to the current page.

3. Users who have not registered can collect products and add products to the shopping cart, but the products collected and added to the shopping cart are only recorded for one month.

5. Shopping process

Note 1: There are differences in product selection and shopping processes for unregistered users, registered but not logged in and logged in users;

1. Step 1: Select the product and add it to the shopping cart

1.1 Put the product into the shopping cart (stay on the current page), and it will prompt that the product has been successfully put into the shopping cart;

1.2 The quantity of goods can be modified at the moment, and the price changes with the change of quantity;

1.3 For users who have not logged in or registered, there are two boxes [Registered User Login] and [Unregistered User] in the lower part of the shopping cart page; for users who have logged in, there are neither of these two boxes at the bottom of the page;

3. Step 2: Order verification and submission

3.1 Main content of the page: consignee, (associated) delivery address, delivery time, logistics selection, payment method, invoice

3.2 If you are not logged in or registered, a page will pop up: the left side is for login items, and the right side is for registration items. Please refer to the above URL.

3.3 After logging in or registering, jump to the settlement page.

3.4 The content of the settlement page includes: delivery contact information, payment selection, logistics selection, and coupon input box.

4. Step 4: Payment

4.1 After filling in the above information, you can submit the order.

5. Step 5: Review the order:

5.1 After submitting the order, it needs to be reviewed.

5.2 The review is also divided into: user level. If it is based on the number of orders and purchase amount, the user level can be divided.

5.3 For high-level users, you can directly click the approval button without having to call to confirm.

5.4 After passing the review, the user will be notified via email or mobile phone text message of the order he purchased, the estimated delivery time, and the arrival time.

6. Step Six: Delivery

6.1 After approval of the order, the order and logistics delivery order can be printed directly.

6.2 According to the order number, you can check the status of your order, such as: whether the order has been delivered, who delivered it, where it has arrived, and the estimated time of arrival, etc.

7. Step 7: Confirmation of receipt of goods

7.1 According to the arrival time, after the goods arrive, an email or text message can be sent to the user to confirm the receipt of the goods, and invite him to participate in the review of this product.

6. My account

1. Personal information (login information, delivery address,)

2. The baby I have bought

2.1 List of purchased products (displayed in reverse chronological order)

2.2 Take one order as the unit;

2.3 Add after each product: [I want to comment] + [Purchase]

3. My collection

3.1 Favorite products are ranked in reverse chronological order

3.2 There are operations such as batch deletion and purchase;

3.3 Notify users when there are price changes or promotions;

3.4 If the collected product was out of stock before, the system will automatically send a notification to the user when it is available;

4. My comments

4.1 Includes: shopping reminders, account management, order management, favorites/shopping cart management, consultation/comments management, notifications, and site messages.

4.2 For details, please refer to the picture "My Tea Buying Network" I created.

7. Shopping cart

8. Return Process

9. Relevant instructions

1. Shopping process

2.Ordering method

3. Payment method

4.Delivery method

Part 3 Backstage Requirements

1. Basic settings

1. Basic settings

2. Online store settings

3. Delivery settings

4.1 Delivery area setting

4.2 Delivery method settings

4.3 Payment method settings

2. Statistical analysis

1. User statistics

1.1 Number of new registered users today, this week, and this month

1.2 Number of logins

1.3 Number of purchases and purchase amount

1.4 User geographical statistics

2. Traffic statistics

3. Product statistics

3.1 Number of visits today, this week, this month, and this year

3.2 Number of times purchased today, this week, this month, and this year

3.3 Number of collections today, this week, this month, and this year

4. Order statistics

4.1 Number of new orders today, this week, and this month

4.2 Geographical statistics of orders

4.3 Statistics of order placement time (within 24 hours)

4.4 Order amount statistics

4.5 Order source statistics

5. Financial statistics

5.1 New sales and changing trends today, this week, this month, and this year

5.2 Payments receivable from suppliers

5.3 The logistics company’s receivables and express delivery fees payable

6. Delivery statistics

6.1 Statistics of delivery quantity of cooperative logistics companies

7. Commodity supply statistics

7.1 Each supplier’s purchase statistics: week, month, year, etc.

3. Commodity management

Key point 1: Suitable for selling different products (not only tea), and changing to other products without making major changes to the system;

Point 2: It is necessary to avoid repeated entry of the same product;

Note 1: Goods in major categories of goods can be merged and transferred;

Note 2: The attributes of commodities can be increased or decreased (the attributes that all commodities have are called basic information; the characteristics of different categories of commodities are collectively called commodity attributes);

Note 3: Product categories can be added, subtracted or merged at any time without having to repeatedly enter products; (product categories, attributes,)

1. Product list

1.1 Product search

1.2 Product sorting (time, popularity, sales, collection, comments, etc.)

1.3 List display: SKU, product name, popularity, sales volume, comments, collection, inventory, status (promotion, special offer), market price, store price, management (modification)

2. Add products

2.1 After the newly added product is submitted, it will enter the list of products to be reviewed (the main content displayed in the list of products to be reviewed is different from the content of the products after release)

2.2 Only people with publishing permissions can publish products;

2.3 The pending review list plus preview function;

2.4 After the product to be reviewed is released, the product will be included in the normal product list.

3. Product classification

3.1 Product classification can be freely set to several levels and modified at any time;

3.2 is divided into three levels, such as digital-number SONY (brand code camera-the specific product is below the brand)

3.2 The attributes of the product are set at the second level classification;

4. Out of stock items

3.1 When the product shows that it is out of stock, there will be a prompt on the page. At the same time, the user can no longer place an order, but there is an out-of-stock registration;

3.2 When the inventory of a certain product reaches the set number, the administrator will be reminded.

3.2 Out-of-stock level list, arranged according to different definitions, such as arranged according to registered quantity;

5. Batch import

4. User management

1. Add user

2. User list

2.1 User search: search by user name, name, phone number or email, etc.

2.2 Sort according to certain rules (registration time, login sorting, purchase sorting, number of comments and recent purchases, etc.)

2.3 Information displayed in the list: user name, name, region, type (normal, VIP, etc.), number of purchases, number of logins, registration time, number of comments, recent logins

2. Administrator list:

3. User type

2.1 Shopping users: ordinary users, VIP users

2.2 Community users: user, mosaic, super mosaic, administrator, senior administrator

2.2 Staff: ordinary staff, department heads,

4. Permission settings

3.1 Member classification: visitor users, consumers (ordinary and VIP), sections, super moderators and administrators, etc.

3.2 Company personnel: Allocate permissions according to work department, content and region (consider allowing department managers to set personnel permissions for this department);

3.3 The user's rights setting list is then uniformly changed by the backend at any time;

3.4 Administrators agree

5. Order management

Order management ideas: With development, order management must be refined to allow operators to operate in a fool-proof manner. Increase work efficiency, improve delivery speed, etc.;

1. Order list (sorted by time, showing whether goods are available and whether payment is made):

1.1 Order search: order number, mobile phone, user name, name, keywords

1.2 Order list content: order number, orderer, product, price, time, status, payment, sorting, entry

1.3 Order classification: To be confirmed, to be shipped, to be collected, confirmed to be out of stock, sorted and returned, requiring a phone call, requiring changes, requiring a refund, requiring an invoice, and not sorted

2. Order consolidation

3. Add order

3.1 Both registered users and non-registered users;

3.2 Registered users: find products + find users

3.3 Non-registered users: user information (name, phone number, address and zip code) + found products

4. Out of stock orders

6. Product review/consultation management

1. Comment list

2. Consultation list

3. When there are new comments and inquiries, there will be a pop-up prompt box at the bottom of the page viewed by the administrator (such as a complaint from a representative).

4. Administrators can delete, edit, bottom, and top user comments and inquiries.

7. Marketing Management

Note: The following management can be directly related to specific products.

1. Discount management: Discounts for purchasing products can be set according to user levels.

2. Points management: You can set the points you can get by purchasing a certain product.

3. Coupon management: sending and using coupons within the site.

4. Limited time purchase

5. Email management:

5.1 Mailing list

5.2 Email subscription management

5.3 Email recommendation management: Send emails recommending products to users based on their collections and products in their shopping cart.

8. Friendly connection management

1. Friendly connection list

2. Increase friendly connections